GDPR Cookie Consent by Free Privacy Policy Lifeline and independent living | Privacy | Rugby Borough Council


Lifeline and independent living

This privacy policy sets out how Rugby Borough Council will use and protect any information that you give us when you use one of our Independent Living Service or Lifeline products.  We are committed to ensuring that your privacy is protected when we ask you to provide certain information which can be used to identify you.   

Rugby Borough Council is committed to compliance with all relevant EU and Member State laws in respect of personal data, and the protection of the “rights and freedoms” of individuals whose information Rugby Borough Council collects and processes in accordance with the General Data Protection Regulation (GDPR). Please see our website for a copy of our Data Protection Policy. 

We will only collect and use your data for the purpose of delivering our service to you.

The data controller

The data controller for the Lifeline service is:

Rugby Borough Council, Town Hall, Evreux Way, Rugby CV21 2RR, United Kingdom

We will store the data in our computer and manual record systems and restrict access according to relevant policies and procedures.

Personal data

We will process:

  • Your name and date of birth
  • The address the monitoring equipment will be installed and monitored in.
  • Your contact information including any mobile phone numbers and email addresses you have.
  • Keysafe codes or instructions for entering your property. We will only share this information with the emergency services.
  • Your nominated emergency contact/s.
  • Doctors Surgery
  • Types of illness and any medication you are taking.
  • Other information relevant to customer surveys which we may conduct from time to time which will help us improve our service.

It is important that you tell us about any changes you make so that that the information we have about you is correct.

What we do with your information

We require your information to enable us to effectively respond to your requests for assistance and for the following reasons:

  • Maintain internal record keeping.
  • To contact you, either by letter, email or phone.
  • Use the information to improve our service
  • Send you information which we think you may find interesting. 
  • Contact your nominated emergency contacts.
  • Ensure that if we have to contact the paramedics they have accurate and up to date information about your health and any allergies that you may have.
  • Ensure that paramedics can gain access to your property promptly in an emergency.

Where we collect special category data, we do so in accordance with the council's policy document.

Legal basis

The processing is necessary so that we can deliver the service. Data protection law describes this legal basis as necessary for the performance of a contract.

Where the processing is necessary to fulfil the council’s legal obligations, data protection law describes this legal basis as a legal obligation.

Where the processing is necessary to detect or prevent fraud or other crime, data protection law describes this legal basis as necessary for performance of a public task, or in the public interest.

If you do not provide the information we ask for it may not be possible for you to benefit from the service.


We do not need your consent to collect or process your personal information. This is because we need the information in order for us to administer your contract or to fulfil our legal or contractual obligations.


Rugby Borough Council may pass on your personal data to third parties for the purposes of detecting or preventing fraud or other crime, or if it is necessary to administer your contract. These organisations may include West Midlands Ambulance Service, Warwickshire County Council, Warwickshire Police, the Department of Work and Pensions, HMRC, or any other organisation where we are required or permitted by law to share information.

Your rights as a data subject

You have the right:

  • to request a copy of the information that we hold about you;
  • to correct data that we hold about you that is inaccurate or incomplete;
  • in certain circumstances you can ask for the data we hold about you to be erased from our records;
  • where certain conditions apply to have a right to restrict the processing;
  • in some circumstances, to have the data we hold about you transferred to another organisation;
  • to object to certain types of processing such as direct marketing;
  • to complain if we refuse a request you may make using these rights and you are not happy with our reason.

We may refer any request you may make using these rights to another organisation, if they have been involved in processing your personal data.


If you are unhappy about how we are handling your personal data you can complain to the Data Protection Officer. You can also complain to the Information Commissioner’s Office.

The details for each of these contacts are:

Data Protection Officer, Rugby Borough Council, Town Hall, Evreux Way, Rugby CV21 2RR
Information Commissioner’s Office, Wycliffe House, Wilmslow SK9 5AF, United Kingdom,, 01625 545745

More information

You can find more information about how we use personal information and your rights at

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